Tea blogs abound and, as varied as they are, so are their audiences. Gearing your tea blog to your audience is essential to get the intended readership. (Pardon me, my marketing background is showing.) This is very often forgotten in the excitement of posting your tea adventures online for the world to see.
Tea blogging in video form is becoming more popular. (Photo source: The English Tea Store)
What is a blog? The term “blog” is short for “web log” which was supposed to be a post-it-as-you-think-of-it type of writing. Sort of like an online journal or diary. As with many aspects of the Internet, the potential was seen to do a lot more with these blogs than just post your cute kitty or the kids in their Halloween costumes, etc., as much as we all (yes, me, too!) enjoy seeing them. The reach of blogs across a full spectrum of ages, races, cultures, and locations quickly made them the medium of choice for everything from car fixit advice, gardening tips, access to government agencies and non-profits, and company info, to, of course, tea!